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E-commerce update

10 october 2011
Jobe has been using various channels of online marketing for years to promote the Jobe brand in the water sports industry. To inform you on online Jobe Sports USA activities you will find an e-commerce update below. Jobe is promoted online through a website, a newsletter and online communities (Twitter & Facebook).

Newsletter
Jobe send out a monthly dealer newsletter, a supplier newsletter and a consumer newsletter. The dealer newsletter is sent out in four different languages (French, German, English, Dutch) to all Jobe dealers. The supplier newsletter is sent out to all Jobe Sports suppliers. Furthermore the consumer newsletter is sent out to more or less 4000 consumers, a number which simply keeps rising.

Website statistics
In 2010 the Jobe website had 181.990 visitors of which 109.133 were unique visitors. Furthermore the Jobe website was visited by 74.945 returning visitors and 107.045 new visitors. The average time visitors spend on the Jobe website is 03:38 minutes. 52% of all visits were the result of a search engine search, 23% through linking websites (links in banners and press releases) and 25% by typing the URL directly.

Online Communities
The Jobe brand has both a Facebook and a Twitter account. Jobe is active on two different Facebook pages: a personal page and a fan page. Jobe has 4319 friends and 1214 ‘Likes’ on the Jobe Fanpage. The latest news, pictures, videos and special deals are being promoted on Facebook and Twitter.

Click on the pictures below to become a member of one of the Jobe online communities and stay up to date on the latest trends surrounding the popular water sports brand.

E-commerce update
E-commerce update

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